Postmodern Graphic Designer Paula Scher - 1528 Words

As stated by Jonathan M. Woodham, postmodernism came to be seen as a term which usefully embraced those characteristics - such as eclecticism, ornamentation, kitsch, wit, and irony - which most typified the diversity of contemporary culture in a pluralist society. During the modernist era, designers hoped to reveal the fundamentals of art. Woodhams Twentieth Century Design puts forward that the modernists saw themselves as the creators of a machine age aesthetic truly redolent of the twentieth century which, freed from the shackles of historicism, explored new forms and materials that were felt to be symbolically, if not actually, compatible with the mass-production capacity of a progressive industrial culture. Conversely,†¦show more content†¦Her collective use of kitsch imagery, juxtaposing colours and historical letterforms with their playful interpretation, do not cause dissention amongst the graphic but rather unifies is harmoniously through dissimilarity and brings the piece out of the past and into a contemporary pluralist society. Consequently Scher distances the design from the typically commercialized styles of fellow contemporaries, creating a cultural identity whose diversity can only be interpreted as postmodern. The Dances On Her Knees graphic embraces the eclecticism of the postmodern aesthetic, clearly reflecting those characteristics which most typified the diversity of contemporary culture in a pluralist society. Irving Sandler offers that Arts application as an agent of change on contemporary society is what ultimately defines its importance (Art of the Postmodern Era), and that in order to be considered vernacular an artwork must be more than familiar to its audience, but intrinsically linked to the culture it resides in. Paula Scher has managed to create such a vernacular through her poster designs for the New York Public Theatre, such as the 1996 Henry V/ Timon of Athens poster for the Shakespeare Festival. Scher utilized the existing vernacular of boldShow MoreRelatedCase Study On A Designer Paula Scher1494 Words   |  6 Pages4:Case Study on a Designer Paula Scher Paula Scher is one of the most well known and influential postmodern graphic designer for over 30 years. In 1970, Scher began developing her eclectic, playful and expressive approach to design and typography, using it to convey content and create identity. Scher has been designing record covers, advertisements, identities and environmental graphics for a broad range of clients such as CBS Records, Atlantic Records, American Institute of Graphic Design (AIGA),Read MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pagesthe skins of domestic animals, came in to use. - Vellum, the smoothest form of parchment, is made from the skin of newborn calves (LOL). - The codex replaced the scroll, as it consisted of stacked pieces of paper much like a modern book. - Graphic symbols became a representation of religious belief during the Roman Empire. - Rome’s legacy includes architecture, engineering, language, law and literature. - Just as the invention of printing launched a quiet revolution in Chinese culture